Prasar Bharati Launches “Creator’s Corner” on DD News: A revenue based platform for Digital Content Creators

Prasar Bharati launches “Creator’s Corner,” a new initiative on DD News that provides a rare opportunity for digital creators to be seen on a national public broadcaster. The programme, launched on January 9, 2026, aims to strengthen the creator economy by featuring short-form videos and reels produced by independent creators from across the country.

The programme was formally launched by the Ministry of Information and Broadcasting and marks a significant shift in how public broadcasters engage with new-age content creators. With the rise of short-form videos, reels, and digital storytelling, Creator’s Corner aims to bridge the gap between social media platforms and traditional television broadcasting.

A Dedicated Platform for Digital Creators

“Creator’s Corner” is a 30-minute daily programme that will air on DD News during prime time from Monday to Friday, with a repeat telecast the next morning. Each episode will feature four to six short videos, carefully curated from digital creators across the country.

The content showcased will span a wide range of themes, including:

• Indian culture and heritage
• Travel and tourism
• Food and cuisine
• Health and wellness
• Technology and innovation
• Education and social awareness
• Human-interest stories and inspiring journeys

This diversity ensures that creators from different backgrounds, regions, and genres get a fair opportunity to reach a nationwide audience.

Boosting the Creator Economy

Union Minister for Information and Broadcasting Ashwini Vaishnaw described the initiative as an important milestone in modernising public broadcasting and supporting India’s creator economy. He emphasised that public broadcasters must evolve with changing media consumption habits and actively engage with digital-first creators.

Unlike traditional television models, Creator’s Corner follows a revenue-sharing framework, allowing creators to earn from their content when it is broadcast. Creators will also receive full on-screen credit, ensuring recognition and authenticity of their work.

Nationwide Reach and Multi-Language Expansion

One of the biggest advantages of the programme is its national reach. DD News is available across India and on multiple digital platforms, giving creators exposure far beyond what most individual social media channels can offer.

Prasar Bharati has also indicated plans to expand Creator’s Corner to other Doordarshan channels in the future, including regional and language-specific networks. This move will further promote local talent and regional storytelling in multiple Indian languages.

Content Selection and Submission Process

To maintain quality and relevance, all submissions will be reviewed by a dedicated content evaluation committee. The selection process will focus on originality, storytelling value, social relevance, and broadcast suitability.

Digital creators interested in participating can submit their content through the official Prasar Bharati submission channels. Both established influencers and emerging creators are encouraged to apply, making the initiative inclusive and accessible.

Also Read: Prasar Bharati WAVES OTT: India’s Own Digital Streaming Powerhouse: aiming10 million users

A Step Towards Digital Public Broadcasting

With the launch of Creator’s Corner, Prasar Bharati has taken a progressive step towards blending traditional public service broadcasting with digital innovation. The programme not only provides creators with a prestigious platform but also offers viewers fresh, relatable, and contemporary content.

As India’s digital creator community continues to grow, initiatives like Creator’s Corner highlight the government’s commitment to nurturing creativity, entrepreneurship, and innovation in the media sector.

How to Get Featured on DD News Creator’s Corner: A complete guide

1. Understand What Creator’s Corner Is Looking For

Creator’s Corner is not just about entertainment — it focuses on meaningful, informative, and engaging content that appeals to a wide audience.

Content that works best includes:

• Cultural stories and traditions
• Travel and tourism experiences
• Food, cooking, and regional cuisine
• Health, wellness, and fitness tips
• Education and knowledge-based videos
• Technology, innovation, and startups
• Social awareness and inspiring stories
• Before submitting, ask yourself:
• “Would this content make sense to a family watching TV together?”

2. Keep Your Video Length TV-Friendly

Unlike social media reels, DD News follows a structured broadcast format.

Recommended video duration:

• Minimum: 2 minutes
• Maximum: 10 minutes

Your video should have:

• A clear beginning
• A strong middle
• A clean and meaningful ending
• Avoid abrupt cuts or unfinished storytelling.

3. Focus on Quality Over Virality

Television values clarity and storytelling more than trending audio or flashy effects.

Make sure:

• Video is shot in horizontal (landscape) format
• Audio is clear and noise-free
• Lighting is adequate
• Content is original and not copied
• Language is polite and suitable for all age groups
• High-quality mobile videos are acceptable if shot carefully.

4. Avoid Copyright and Policy Issues

Your content must be 100% original.

Do NOT use:

• Copyrighted music without permission
• Movie clips or TV footage
• Logos or watermarks of other platforms
• Political or promotional content
• Using copyright-free music or self-recorded audio is always safer.

5. Add a Clear Story or Message

Each video should have a clear takeaway for viewers.

Examples:

• “This video shows how traditional crafts are made”
• “This travel story highlights unexplored destinations”
• “This health video spreads awareness about fitness habits”
• Simple storytelling works better than complicated editing.

6. Prepare a Short Description of Your Video

Along with the video, keep a short description ready (50–100 words).

Include:

• What the video is about
• Why it is important or interesting
• Your name / creator identity
• Language of the video

This helps the selection committee understand your content quickly.

7. Submit Through Official Channels Only

Creators must submit their content through official Prasar Bharati / DD News submission channels, as announced by the broadcaster.

Tips:

• Follow the instructions carefully
• Use correct file formats
• Ensure contact details are accurate
• Avoid sending repeated emails
• If your content is selected, the team will contact you directly.

8. Be Patient and Stay Consistent

Selection may take time due to a large number of submissions. If your content is not selected immediately:

• Keep improving your storytelling
• Submit new and better content
• Stay consistent and original
• Many creators get selected after multiple submissions.

9. Benefits of Getting Featured on Creator’s Corner

• Being featured on DD News offers:
• National television exposure
• Increased credibility as a creator
• Revenue-sharing opportunity
• Recognition beyond social media
• Long-term career value
• For many creators, this can be a turning point.

10. Final Tips for Better Chances of Selection

• ✔ Keep content informative and positive
• ✔ Avoid controversial or sensational topics
• ✔ Focus on Indian stories and audiences
• ✔ Ensure clean visuals and clear audio
• ✔ Be authentic — originality matters most

Conclusion

Creator’s Corner is a rare opportunity for digital creators to be seen on a national public broadcaster. With the right approach, quality content, and patience, your work can reach millions of viewers across India.

Frequently Asked Questions (FAQ): Creator’s Corner on DD News

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